Fashion

Desigual celebra il GAY PRIDE

Desigual0
Desigual Desigual è una casa di moda internazionale fondata a Barcellona nel 1984. È caratterizzata da creazioni dal carattere unico e singolare, pensate per donare, attraverso l’abbigliamento, positività e autenticità a migliaia di persone che cercano di esprimere la migliore versione di sé. Attualmente, l’azienda ha oltre 4.500 dipendenti ed è presente in circa 100 Paesi attraverso 13 canali di vendita, oltre 500 punti vendita monomarca e otto categorie di prodotto: Woman, Man, Kids, Accessories, Shoes, Living, Sport e Beauty.
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Con la fantasia del Gay Pride, Desigual ci invita a festeggiare l’amore e
l’orgoglio di essere chi e come siamo. La marca è conosciuta per la difesa delle
persone che si esprimono liberamente, che amano liberamente e sono fieri
della propria autenticità. E in questa occasione dichiara: «Per noi l’amore è
sopra ogni cosa e va dalla LGTB alla Z».
Per Desigual l’amore non va mai nascosto e le etichette sono solo per i vestiti.
«Lesbiche, gay, etero, transessuali, intersessuali… Tutti hanno qualcosa in
comune, che ci unisce, ed è il diritto di essere come vogliamo e amare chi
vogliamo. Sì, è vero, siamo degli inguaribili romantici, ma lo siamo sempre stati
e siamo orgogliosi di essere come siamo!». Per festeggiare il Gay Pride,
Desigual ha quindi creato una maglietta ispirata ad una stampa d’archivio per
rivendicare l’amore libero e senza etichette.
La Tshirt riprende uno dei simboli più emblematici della marca, creato negli anni
80: le figure di un uomo e una donna nudi che si tengono per mano. Per
l’occasione, la coppia raffigurata non è più solo una, ma tante e molto diverse.
La Tshirt è disponibile sul sito desigual.com. Una parte del ricavato servirà per
sostenere iniziative del gruppo LGBT.
Desigual
Desigual è una casa di moda internazionale fondata a Barcellona nel 1984. È
caratterizzata da creazioni dal carattere unico e singolare, pensate per donare,
attraverso l’abbigliamento, positività e autenticità a migliaia di persone che cercano di
esprimere la migliore versione di sé. Attualmente, l’azienda ha oltre 4.500 dipendenti
ed è presente in circa 100 Paesi attraverso 13 canali di vendita, oltre 500 punti vendita
monomarca e otto categorie di prodotto: Woman, Man, Kids, Accessories, Shoes,
Living, Sport e Beauty.

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