AMO FERRAGAMO!
Continua a gonfie vele la collaborazione tra Armando Testa e il brand Salvatore Ferragamo. L’agenzia è stata scelta per il progetto di lancio di Amo Ferragamo, la nuova fragranza femminile di Salvatore Ferragamo.
La storia racconta la dichiarazione di una giovane donna indipendente, che ama viaggiare, innamorata della sua vita, dell’Italia, dell’arte, di Firenze. Tutti valori che il brand Ferragamo rappresenta perfettamente.
Amo Ferragamo è una fragranza pensata per esaltare la femminilità contemporanea, la donna libera e indipendente, raccontando quello che le donne moderne amano e disegnando il profilo di una donna audace e passionale.
Il volto di Amo Ferragamo è la modella e attrice inglese, Suki Waterhouse, diretta dallo sguardo ironico e dall’inconfondibile cifra stilistica di Ellen von Unwerth.
La campagna di comunicazione realizzata dall’agenzia Armando Testa con la direzione creativa esecutiva di Michele Mariani, troverà spazio su tv e stampa internazionali e avrà una forte presenza social e digital, per catturare l’attenzione del target più giovane.
Tutti possono dire, grazie a questa nuova creazione … Amo Ferragamo!
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