Rossella Jardini Fall 2018
Metamorphosis”, a special “No Season Collection” which starts from the recovery of the basic pieces that have made the history of the brand to create new value and give them a second life.
Use, reuse, recycle: a virtuous transformation valuing the essence of iconic garments – from the field jacket to the caban coat and trenchcoat. Rossella Jardini transforms ever-green pieces into objects of desire, unique and inimitable, toning down formality with the irony that characterizes her signature style.
The rigor of the outerwear has thus been made more feminine by the application of embroidery and trim, patches and vintage buttons, for a final result that conveys a joyful and contemporary vision of fashion. All of this added detailing is strictly handmade, changing the way the jackets are used: the casual becomes chic, the informal is invested with a vein of shock, in a real metamorphosis not just of use, but of style.
“Metamorphosis is more a manifesto of sustainability than a project: today, in a fashion system that offers everything instantly and excessively, we need a new awareness of what we wear, and of the history behind a garment, which is its true value”, explains Rossella Jardini.
To present her special project, Rossella Jardini has chosen the format of the art installation and a prestigious contemporary location: the Milan-based Galleria Christian Stein. Twelve mannequins have been set up inside of the art gallery with the function to convey the message of a collection which is both an aesthetic work and a sustainability manifesto. The art-space, located in Corso Monforte 23, was a natural choice for such a project, as it ties together the passion for beauty of two women: namely, Rossella Jardini and Margherita Von Stein, the founder of the gallery, who, since 1966, has been collecting masterpieces and organising refined art-exhibitions.