Fashion

ADV Versace SS2018

In quattro decenni, la famiglia allargata Versace (non semplicemente Donatella e suo fratello Gianni, ma anche le loro modelle e i loro fotografi preferiti) ha plasmato la moda per come la conosciamo. E oggi questa “super famiglia” ritorna per celebrare l’inizio del quarantesimo anniversario Versace.
Una campagna pubblicitaria esclusiva, innovatrice, iconica e speciale. Davvero particolare, soprattutto dopo aver ricordato con eleganza, amore e maestria la figura di Gianni Versace.
La campagna pubblicitaria della primavera-estate 2018 è stata IDEATA DAL DIRETTORE ARTISTICO DONATELLA VERSACE E SCATTATA DAL LEGGENDARIO FOTOGRAFO STEVEN MEISEL.
LA CAMPAGNA VERSACE PRIMAVERA ESTATE 2018 UNISCE NON SOLO ALCUNE DELLE FORZE PIÙ ICONICHE DELLA MODA, MA ANCHE I TALENTI EMERGENTI DI DOMANI. QUESTI RITRATTI CATTURANO LE LORO VERE PERSONALITÀ. OGNI IMMAGINE È PURA ENERGIA. OGNI FOTO COMPLETA LE ALTRE E FA EMERGERE IL VERO CARATTERE DI OGNI MODELLA, IN UNA SERIE DI SCATTI CHE DANNO NUOVA VOCE AL DNA DI VERSACE: CREATIVITÀ, EMANCIPAZIONE, INCLUSIVITÀ, E QUELLA SUA INIMITABILE VOGLIA DI OSARE.
Ovviamente uno stile tutto identificativo e rappresentativo della casa di moda.
Una campagna a promozione della collezione uomo e della collezione donna.
Per la donna uno stile urbano e sempre più trendy, per l’uomo, uno stile, elegante, raffinato e sofisticato.
In termini di moda casa Versace stravolge e stupisce. L’idea delle due generazioni di modelle è alla base di questa campagna pubblicitaria chiamata “spettacolo”.
Un matrimonio di anni, un matrimonio di stile, un matrimonio di idee per ringraziare Gianni Versace.
Una campagna emblematica che lega il passato al presente, che ammutolisce tutti perché ammirare e restare senza parole è l’effetto che ne deriva.

ADV Versace SS20180
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